5/ Creative Capital
Creative Direction & Venture Building & Development of corporate innovation capabilities
<Creative_direction/>
• set creativity as a strategic asset to help business become more imaginative, playful and sustainable
• prototyped business visions built on emotions, ethics and aesthetics
• designed transformative experiences & products led by people, planet & purpose
• equipped individuals & organisations to reinvent themselves
<Cultural_Strategy/>
• identified opportunities and designed profit pools in creative frontiers | released 800 ventures (tech, non-tech, ESG-ready)
• structured creative economy | raised €350m | closed 610 deals | empowered 6,000+ talents
• developed proprietary pipeline for deal sourcing in creator economy & Africa
<Product_development/>
• Assembled open-innovation network of 400 in-country innovators to conduct market analysis and pilot projects
• Global Moodboards: global insights on curated topics
• Organisation Atlas: mapping corporate social clusters and external reputation
• First Island Kit: turning abandoned pleasure boats into urban social spaces
<Thought_Leadership/>
• online training "100 tips on Creative Leadership" | 100 innovative techniques to upscale cultural organisations and grow revenue & audience
• Guest speaker on Creative leadership | Design Academy Eindhoven (Netherlands), Sorbonne (France), Iceland University of the Arts, UNAM (Mexico)
• Design of innovative experiences at “Design Weeks” | Kenya, Lebanon, World Urban Forum in Abu Dhabi
Power in Numbers
800
events & ventures
6,000
talents featured
350m€
raised